Introduction:
Google Search Console (GSC) is one of the most powerful SEO tools available today. If you own a website, blog, or online business, mastering GSC in 2025 is essential. It helps you see how Google views your site, what keywords you rank for, and what technical issues might be blocking your visibility. In this long, complete guide, we will cover everything you need to know about Google Search Console, including setup, indexing, keyword optimization, errors, Discover traffic, backlinks, and advanced SEO insights.
For beginners and professionals alike, this guide will help you turn Search Console into your #1 growth tool. By the end of this article, you’ll know exactly how to fix problems, increase keyword rankings, and gain massive traffic from Google. If you also want to learn how to increase website earnings, check out our post: How to Make Money Online in 2025.
What is Google Search Console?
Google Search Console is a free platform by Google that helps website owners understand how their site performs on Google Search. Unlike Google Analytics, which focuses on user behavior, Search Console focuses on search visibility, indexing, and technical SEO performance.
Why Google Search Console Matters in 2025
- Shows your ranking keywords
- Helps you fix indexing issues
- Identifies crawling errors
- Shows real impressions and clicks
- Helps improve site speed and performance
- Boosts your ranking in Google Discover
For detailed SEO strategies, explore this external guide: Google Search Essentials.
How to Set Up Google Search Console in 2025
Setting up GSC takes only a few minutes. Follow these steps to verify your website properly.
Step 1: Open Google Search Console
Visit the official website: Google Search Console
Step 2: Add Your Website Property
You will see two options:
- Domain Property (recommended)
- URL Prefix Property
Domain property covers all subdomains (www, non-www, http, https). This is the best option in 2025.
Step 3: Verify Domain Ownership
Google will show you a DNS TXT record. Copy that and paste it into your domain host (Namecheap, Hostinger, GoDaddy, etc.).
After verification, GSC will start collecting data within 24–48 hours.
Understanding the Search Console Dashboard
The GSC dashboard has several essential sections. Let’s break them down so you know how to use each one effectively.
1. Performance Report
This section reveals the real truth about your website’s SEO performance. You can see:
- Clicks
- Impressions
- CTR (Click-Through Rate)
- Average Position
- Your ranking keywords
2. URL Inspection Tool
This tool is used to:
- Check indexing status
- See crawling errors
- Request indexing
If Google is not indexing your articles fast, see this internal guide:
How to Get Google Discover Traffic Quickly
3. Page Indexing
This area shows all indexing problems such as:
- Crawled – currently not indexed
- Duplicate without user-selected canonical
- Redirect errors
- 404 pages
- Server errors (5xx)
4. Sitemaps
Your sitemap helps Google discover your pages faster. If you’re using WordPress, submit your sitemap URL:
https://yourdomain.com/sitemap.xml
5. Experience Reports
These include:
- Core Web Vitals
- Mobile usability
- HTTPS status
Fixing these can improve your rankings significantly.
How to Improve Keyword Rankings Using Search Console
Here’s where the real SEO magic begins.
1. Identify Low-Hanging Keywords
Go to:
Performance → Queries → Positions 8–20
These keywords are close to page 1. Improve your content by:
- Adding new sections
- Improving headings
- Adding FAQs
- Increasing keyword density naturally
2. Optimize Underperforming Pages
Sort pages by:
High Impressions + Low CTR
Fix this by:
- Writing better titles
- Making descriptions more clickable
- Adding emotional keywords like “best”, “2025”, “ultimate”
3. Add FAQs
Google loves FAQ-based content. Always include questions beginning with:
- How
- Why
- Can
- Is
- Does
Example:
How do I fix indexing issues in Google Search Console?
Fixing Indexing Issues in Search Console
One of the biggest challenges website owners face is indexing errors. Let’s fix them one by one.
1. “Crawled – Currently Not Indexed”
This means Google crawled the page but did not index it. Fix by:
- Improving content length
- Adding internal links
- Fixing thin content
- Using high-quality images
2. “Duplicate Without User-Selected Canonical”
This happens when two similar pages confuse Google. Fix by:
- Setting canonical URLs
- Removing duplicate content
3. “Soft 404”
This means your page looks empty or low-quality. Improve it by adding more text, images, or videos.
Google Discover Optimization in 2025
Google Discover can bring thousands of pageviews in minutes. Search Console shows Discover performance under:
Performance → Discover
How to Get More Discover Traffic
- Use large high-quality images (1200px+) with max-image-preview:large
- Write emotional, unique titles
- Post trending topics
- Increase E-E-A-T signals
- Write content that answers real questions
Learn more here:
Google Discover Guidelines
Using Search Console for Backlink Growth
The Links tab shows:
- Top linking websites
- Top linking text
- Your most linked pages
This helps you find opportunities for guest posts and outreach.
How to Increase Backlinks Using GSC
- Check which pages get the most links
- Replicate similar content
- Update and republish link-worthy pages
- Create statistics articles and data posts
How to Use GSC for Tech SEO in 2025
Technical SEO is essential for ranking high. Use these sections:
- Core Web Vitals
- Mobile Usability
- HTTPS
Improve Core Web Vitals
Use tools like:
- PageSpeed Insights
- GTmetrix
- Cloudflare CDN
- LiteSpeed Cache
FAQs About Google Search Console
1. How do I index my site faster?
Submit your URL using the URL Inspection tool, then add internal links.
2. How do I fix “Discovered – not indexed”?
Improve your content quality and remove thin pages.
3. Does Search Console help increase traffic?
Yes, if used correctly. It shows keyword opportunities and fixes issues that block ranking.
4. Can Search Console improve earnings?
More traffic = more earnings. Better ranking keywords lead to higher CPM and CPC.
Final Thoughts
Google Search Console is a must-use tool for every website owner in 2025. It provides deep insights into how Google views your site and gives you the power to fix issues, improve rankings, increase Discover traffic, grow backlinks, and boost overall visibility. If you want long-term success, make GSC your daily habit. Keep improving your content, analyzing keywords, and fixing technical issues—and your traffic will grow consistently.
For more earning tips, explore:
TrendEarner – Online Earning Guides
